LUCREZIA CARDINALE

creative designer

Hello!

My name is Lucrezia Cardinale and I’m a graphic designer and illustrator freelancer, but above all a dreamer.

I’m a passionate traveller, I like meet new people, disco new places and cultures, I read a lot and I’m always looking for new experiences and challenges.

Everything I learn new and positive I try to channel into my projects.

My goal is to create offline and online visual identities to help companies, artisans and freelancers to be different than their competitors, to have an image which expresses their values; the image has to be adaptable, recognizable and in line with their linked audience.

Before designing the visual indentity, we talk together about the vision, mission, values, tone of voice and the buyer personas to have strong fundamentals to work on.

services

offline communication

But what is exactly the offline communication?
I’ll explain to you!

-trademark/logotype design
-choice of typography;
-color palette;
-classic corporate image: business cards, letterhead, letter envelop, folder, agenda and block notes;
-icon design;
-data visualization;
-infographics;
-brand manual;
-pop material;
-publishing: magazines, editorials, brochures, company profiles, catalogues and books;
-packaging;
-illustration.

online communication

Instead for the online communication?
As regards the online communication:

-signature email design;
-newsletter templates;
-online graphic advs;
-company profile;
-icon design;
-data visualization;
-infographics;
-presentation design;
-social graphics: avatar, column layouts, cover highlight design, etc.;
-cover for blog posts;
-web design: landing page, websites and blogs;
-app design;
-illustration.

some projects I made

rates

The payment will be discussed and fixed according to what I’m going to design and the budget. I have a design and working method thought and studied to make sure that my customers, once the project is finished, and thanks to the brand manual that I will define at the end of the project, be able to independently preserve their visual identity.

reviews

After creating “do-it-yourself” labels for my barbera wine for 15 years, I decided to chose a professional creative designer for the label of 2023 grape harvest. I say that the choice was excellent, because Lucrezia demonstrated, in spite of the simplicity of the subject and scarcity of the expressive place, an unexpected creative ability which let me impressed. The basic representation of the two, which I inappropriately say graffiti, represented myself and my life and vineyard partner, and it summarizes two peculiarity, non just aesthetic, but also psychological, having a intriguing double interpretation. Last but not least, despite being a layperson of this sector, I detected the accuracy of the competence and technical procedural process with which Lucrezia related to the typographic execution.

I had the pleasure to collaborate with Lucrezia in Mabina Spa company, we collaborated together to a project: it was the integration of the illustrations on product photographies. She created some very harmonized illustrations with the pictures, giving value to the product and getting it captivating and funny. Her ability to get the point and to realize it in a creative and professional way was very impressive. The final result passed the expectation and gave an remarkable additional value to the project. My suggestion is to collaborate with her!

Are you thinking about a project?

Contact me to talk about it!

Call or send me an email.

I deal with visual identity, publishing, packaging, social graphics, web & app design and traditional and digital illustration.