Giorgia 2023

Wine label design for Giorgia: a bottle of barbera wine not destined to be sold.

The font chosen is Vittoria Orchid because it’s a serif and elegant font, it commits according to tradition, but at the same time it’s also modern.

The digital illustration represents the two owners of the vineyard: two different personalities, but they complement one other.

The colors used are light blue and ultramarine blue: two colors that brings the serenity and the tranquility like those meals and those evenings shared with this wine.

review of the project

After creating “do-it-yourself” labels for my barbera wine for 15 years, I decided to chose a professional creative designer for the label of 2023 grape harvest. I say that the choice was excellent, because Lucrezia demonstrated, in spite of the simplicity of the subject and scarcity of the expressive place, an unexpected creative ability which let me impressed. The basic representation of the two, which I inappropriately say graffiti, represented myself and my life and vineyard partner, and it summarizes two peculiarity, non just aesthetic, but also psychological, having a intriguing double interpretation. Last but not least, despite being a layperson of this sector, I detected the accuracy of the competence and technical procedural process with which Lucrezia related to the typographic execution.